Choose New Jersey

Choose New Jersey is a privately funded nonprofit economic development organization with the goal of increasing business activity within the state. Established fifteen years ago, Choose New Jersey has consistently aided companies in expanding and has been responsible for $13.8 billion worth of capital investment, helped 41,500 New Jersey residents maintain jobs, and helped 536 distinct companies. Choose New Jersey aids companies through providing market intelligence, location assistance, and government liaison services. 

In 2025 alone, the nonprofit provided over $1 billion worth of economic impact within the state. Here are some significant achievements from last year: helping the biopharmaceutical company Celltrion acquire Eli Lilly’s manufacturing plant in Branchburg, New Jersey, aiding CoreWeave, an advanced cloud computing company, deliver an initial public offering at $40 per share, overseeing a 10-year lease deal by television giant Paramount Global at 1888 Studios in Bayonne. All of these projects significantly contribute to New Jersey’s economy and make it a center of business, thus further boosting growth. 

A major goal of Choose New Jersey was to increase public opinion of the state through online presence. For instance, the nonprofit created a digital platform to showcase major businesses and their leaders to use in advertisements. Additionally, it focused its “This is New Jersey” campaign to target decision-makers. The website experienced a 166.7% increase in site views in Q4 last year. The foundation promoted New Jersey based companies to help residents secure jobs and investments. 

Finally, Choose New Jersey also executed Governor-led trips to India, Mexico, the United Arab Emirates, and Saudi Arabia to receive signings for the 20 Year Memoranda of Understanding, which strengthened partnerships with foreign nations.